Dereon represents a place where couture crosses cool with classy and sophisticated tops, jeans, footwear and outerwear.

Dereon is a feminine, progressive clothing and accessory line for the stylish urban woman started by Beyonce and her mom Tina Knowles. Many womens and curvelicious styles are branded by the chic fleur-de-lis logo including the curve enhancing denim, figure flattering shirts along with the comfortable sportswear line. Stylish handbags, glamorous jewelry, and fashionable sunglasses make up the accessory line along with the first Heat Fragrance by Beyonce. Dereon is the perfect blend of streetwear to catwalk style that Beyonce and Tina Knowles take great pride and care in delivering the highest quality products.